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GUUSHU 谷序

Where Contemporary Fashion Meets Timeless Elegance

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A Brief History of the Espadrille: From the Pyrenees to Your Summer Wardrobe

A Brief History of the Espadrille: From the Pyrenees to Your Summer Wardrobe

From a 1322 peasant shoe to the YSL wedge, why the espadrille is summer's most

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Linen Season: How One Fabric Became Summer's Answer

Linen Season: How One Fabric Became Summer's Answer

From its ancient history to its craft and breathability, why linen keeps returning every summer

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Met Gala 2026 'Costume Art': When Clothing Is Treated as Art

Met Gala 2026 'Costume Art': When Clothing Is Treated as Art

The May 2026 Met Gala and The Met's Costume Art exhibition reframe clothing as art

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The Craft of Couture: Why One Piece Takes Hundreds of Hours

The Craft of Couture: Why One Piece Takes Hundreds of Hours

On the occasion of the Spring 2026 couture season, a look at what haute couture

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Wearing the Color of the Year: Four Rules for an Off-White Look

Wearing the Color of the Year: Four Rules for an Off-White Look

Following the Cloud Dancer color story, how to style an off-white look for early spring

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How Fashion Month Works: Inside the Fall/Winter 2026 Shows

How Fashion Month Works: Inside the Fall/Winter 2026 Shows

From New York to Paris, how the women's Fall/Winter 2026 fashion month is structured and

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Our Story

Guushu, meaning "Valley Sequence" in Chinese, represents the harmonious flow of contemporary fashion through the valleys of time.

We believe in creating pieces that transcend seasons, blending modern aesthetics with timeless sophistication.

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Guushu Fashion

Editor's Picks

From the color of the year to fabric and craft — a few places to start reading

Color of the Year

2026 Color: Cloud Dancer

Pantone named a soft off-white its 2026 Color of the Year. Where it comes from, and why a quiet color is easier to wear.

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Fabric & Craft

Linen Season

From 30,000 years of history to the slow craft of retting, scutching, and heckling — why this ancient fabric keeps returning each summer.

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Styling Guide

Four Rules for Off-White

How to wear all off-white without looking flat — using texture, silhouette, and neighboring pales to take the color of the year into daily life.

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